“After more than 20 years of dancing salsa, I’ve always been passionate about helping others start their journey the right way — especially beginners who need strong foundations and confidence. Sanboouk has helped me reach a very specific group of women who are genuinely looking to start salsa as a new hobby, particularly those who prefer a comfortable, supportive, and structured learning environment. These are students who may not feel ready to join a full class straight away but want to build confidence with the basics first. Through the platform, I’m able to guide them step-by-step, allowing them to revisit the fundamentals as many times as they need until they feel comfortable. This has created a much more personalised learning experience and stronger connection with my students. For me, it’s not just about teaching dance — it’s about helping the right people take that first step with confidence, and Sanboouk has made it much easier to reach and support that audience at scale.”