“My work goes beyond teaching — I collaborate with museums and cultural institutions to design music identities and immersive sound experiences. In that space, visibility is everything. Sanboouk has given me a platform to showcase my work to the right audience — not just students, but organisations looking for high-level creative direction. It allows me to present my expertise professionally while keeping full control and protection over my content. At the same time, it removes the friction of managing inquiries and bookings, so I can focus on the creative side. It’s opened doors to new partnerships and strengthened my presence in the industry.”